Business Success with Targeted Email Marketing


Sydney, Australia.
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Targeted email marketing involves sharing of information with prospective and existing customers and generating business through the list of emailing contacts established through sign ups.

However, it meets with success only if the people on the list develop a trust and are convinced about getting a good bargain, which requires a relationship building initiative.

Direct marketing strategies like email marketing use electronic mail to communicate with potential clients and customers. Known as one of the successful online marketing strategies, email marketing has yielded excellent results for brands like GAP, Dell, Kayak.com and hundreds of others, with the personalised interaction and business specific information reaching a highly targeted audience.

Tips for a Successful Email Marketing Campaign

  • Get started with a list of contacts- This is the toughest and most time-consuming part of targeted email marketing since getting started with a list is not easy. Sending random emails is useless since they will get spammed. Therefore it is preferable to ask customers or a targeted audience to join their list to get their emails of the following types:
  • Customized promotion emails- This involves collecting information about the shopping pattern of the existing customers and coming up with special promotions that would appeal to them. Since the promotions are based on consumer preferences these meet with a high degree of success. Online shopping websites like Amazon use this strategy regularly.

  • Email newsletters- This is an effective way to share information with customers while adding some promotional news to keep them informed about new products and services. By creating awareness for these products, email newsletters yield positive results.
  • Discount coupons- Many companies tie up with businesses to send out a set of coupons on a daily or weekly basis, with a specific discount being offered for a particular day. The business benefits by getting clients, the company earns a commission and the customers save money. This email marketing strategy has proved to be highly successful.
  • The best tools- Email marketing requires some online tools like a good autoresponder that will deal with subscriber requests, send out previously prepared emails on specific dates and so on.
  • Make the emails attractive, gripping and personalised- No one wants to waste time reading an automated mail. A personalized mail containing some useful news updates and other information presented well and in an interesting manner will yield positive results. This will require time and effort, or the skills of a qualified person who can handle this for your business.

A successful targeted email marketing campaign survives on quality and the readers’ trust that must never be lost.

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