Internet marketing for small business is the key to success in today’s marketplace. An active presence on the Internet makes it possible for companies to reach vast audiences without spending huge amounts of money.
Internet marketing requires a website—but not just any website. To appeal to prospects and retain customers a website must be attractive and easy to navigate.
Websites must provide visitors with useful information and answers to their questions.
A high quality website helps a business establish itself as trustworthy, helpful, and knowledgeable, qualities customers want.
Successful marketing over the Internet is a strategic and complex endeavour.
Search engine optimization, online stores, and affiliate marketing are just three of many avenues for using Internet marketing for a small business.
Online stores (also called virtual stores or e-stores) are at the heart of electronic commerce. Buyers buy directly from sellers, but they do it electronically rather than through brick and mortar stores.
Customers get to online stores by going directly to a merchant’s website or by using a search engine to find websites that sell the items they want. More customers will link to websites with high search engine rankings.
Search Engine Optimization
Search engine optimization (SEO) is an Internet marketing strategy based on increasing search engine ranking. SEO works by making websites attractive to search engines, which translates into higher search engine ranking and more traffic.
To rank high on search engine listings a website must have relevant, non-commercial, and well-written content. Higher ranking means more visitors, which translates into more business and is why SEO is critical to the profitability of a commercial website.
Businesses can increase their web exposure through affiliate marketing, which is a business arrangement between a website owner (the affiliate) and an online merchant.
The owner receives a commission for helping sell the merchant’s wares. The merchant gets free promotion, while the website owner makes money simply by placing ads on his or her sites.
An effective marketing campaign requires a careful strategy based on market forces. Internet marketing for a small business is not a one-shot effort, nor is it one size fits all.
An effective campaign will have a number of elements that complement one other over time, all leading to the company’s website.
Read more about this topic on the following pages:
The Basics Of Online Marketing, Create a Website, Social Media Marketing... Online marketing is quickly growing in popularity. Regardless of whether your own an online or offline business,
online marketing can not only stretch your marketing budget, but can put you in touch with market segments that would otherwise be unreachable.