Business Marketing Strategies For You
The most successful
small business marketing strategies take time to bear fruit and patience and
perseverance are needed to see them show results.
Small businesses use marketing strategies to grow through higher
sales and profitability. Some of the most commonly used marketing strategies
include brand building, sales and pricing strategies, promotion and
advertising, and internet marketing strategies, among others.
However all strategies are not successful for every small
business, some that work for one business, may not necessarily work for
The following is a list of examples of some successful marketing
- Networking has always borne fruit with higher
sales for every small business. The meaning and reach of networking has changed
since it extends beyond boundaries and groups. It helps to build relationships
with present and prospective customers and thus increase sales volumes.
- Publicity and advertising - though an age old marketing
strategy, it still works to make people aware about a product or service.
Advertising can be very expensive and small businesses with limited resources
can only small amounts on this tool to be successful.
- Online presence. This is perhaps the cheapest and one
of the most successful result-oriented marketing strategies. This includes
creating a website, using keyword rich content, posting informative articles,
participating in product-related forums and online advertising.
- Pricing and quality. Competitive pricing which beats the
price levels of similar goods, and a standardized quality that appears to
provide value for money, are again an old marketing strategy that yield
encouraging results. Small businesses can keep prices low by keeping a tight
rein on costs and this has helped thousands of businesses. Price wars are
common in the business world which prove how successful pricing is, as a
strategy to increase sales.
- Promotions, discounts and freebies. Customers love getting the feeling of
getting something free or at a cheaper rate. The joy of saving in this manner
has worked to the benefit of many a small business. Discount vouchers, sales
promotions and free gifts all help to attract larger crowds, and many who like
the product will become permanent customers. This is the concept behind loyalty
programs used by large businesses which their smaller counterparts can emulate.
relationship management. Managing
customers to retain them is becoming important and those businesses that invest
in customer relationship management have seen their success rates improve.
Customers need to feel involved, encouraged, updated about developments and
made to feel special, and in turn stick to brands, products and companies.
to know which small business marketing strategies suits you? Contact me today!
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