Your Small Business Marketing Strategy Work
What's the right small
business marketing strategy for you? Small businesses need to use the best but
inexpensive marketing tools to ensure success in the highly competitive market.
They have to work towards maximizing returns and building a competitive
advantage through their limited marketing budgets.
The right marketing strategies can be developed by keeping in mind
the external and internal environment and building a marketing plan that will
spearhead their implementation.
With the internet redefining the marketplace and resources needed
to get noticed, small businesses can grow to be successful with the right small
business marketing strategy.
The important first step is to create the right conditions for
making the marketing strategy successful.
Conditions For The Success Of
- Create an online presence. There is a global marketplace available today and making your
small business popular is relatively easy. This involves having a website, that
is well designed, appealing, easy to navigate, and informative. This also
facilitates the use of internet marketing strategies like email marketing,
posting articles on websites and blogs, which have keyword rich content and so
on. The principle idea is to make it easier for search engines to find your
website. A recommended tool to make it all work for you is Solo Build It!.
- Join social networks. This is also linked to the internet and the networking options it
presents. Social networks have taken the world by storm with old and new
associations getting formed for mutual benefit. Since information is shared so
freely and easily, joining social networks like Facebook, Twitter, LinkedIn and
others will help to go “viral” with the right messages and information.
- Having the right mission. Every business has a mission or purpose. When this points in the
right direction a marketing strategy can be evolved along similar lines. Lack
of focus on the part of the business can push marketing endeavors on the
downslide as well.
- Having clear cut goals for growth
and innovation. The small business may have big
plans in which growth targets and innovations figure distinctively. Having them
clearly defined and developing marketing strategies to achieve them makes more
sense than the other way round.
- Use the ideal customer profile. The small business needs to create a profile of an ideal customer
and work towards reaching out to him. This will help in following the right
track to marketing success.
Successful Marketing Strategies
- Using the four P’s for marketing. These include product, price, place and promotion. The product
being promoted by the small business needs to be standardized for
acceptability, and tempting enough for a first try by potential customers.
price has to be highly competitive, since a lower price is a temptation
difficult to resist. The place has to be receptive to the product, that is,
people must need the product being offered. Promotion helps to communicate with
prospective customers and make them aware about your product.
- Using partnerships. Small businesses can ride piggy back on an established business
and take advantage of its clientele and network.
- Building and expanding a customer
list. This is the most important part of successful marketing since
customers have to be kept for a first sale and subsequent sales as well.
Small businesses face
a market where everything has changed and old systems and models no longer
hold. Their survival depends on a well thought out and well planned strategy
that is also well implemented.
to know which small business marketing strategy suits you? Contact me today!
more about small business marketing here.
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